WeTransfer, the Amsterdam headquarters that’s finest identified for its file sharing service, broadcasts a secondary financing spherical of € 35 million.
The funding is led by the European development fairness agency, HPE Progress, with a "important" participation of the prevailing investor Highland Europe. As secondary financing – which means that various shareholders have offered all or a part of their participation – no new cash has been acquired WeTransfer & # 39; s stability.
We’ve got additionally been informed that Jonne de Leeuw, from HPE, will exchange WeTransfer co-founder Nalden on the corporate's Supervisory Board. He joins Bas Beerens (founding father of WeTransfer), Irena Goldenberg (Highland Europe) and Tony Zappalà (Highland Europe).
The precise monetary situations of the secondary financing, together with valuation, won’t be disclosed. Nonetheless, it’s exceptional that WeTransfer says it has been worthwhile for six years.
"The valuation of the corporate is just not public, however what I can inform you is that it has undoubtedly elevated considerably for the reason that Collection A in 2015," says Gordon Willoughby, CEO of WeTransfer. “WeTransfer has change into a dependable model in its area with a substantial scale. Our switch service has 50 million customers monthly in 195 nations, sharing greater than 1.5 billion recordsdata each month. "
Along with the vastly well-liked WeTransfer file sharing service, the corporate manages various different apps and providers, some constructed in-house and others taken over. They embrace content material sharing app Acquire (claims four million month-to-month customers), sketch device Paper (which has had 25 million downloads) and collaborative presentation device Paste (which claims 40,000 lively groups).
"We need to assist folks work extra successfully and ship more practical outcomes, with instruments that collectively take away friction from each stage of the artistic course of – from triggering concepts, capturing content material, creating and aligning, to supply," Willoughby says.
“Over the previous two years, now we have invested closely in our product improvement and now we have grown enormously following the acquisition of the Paper and Paste apps. This has strengthened our product set. Our overarching mission is to change into the go-to supply for stunning, intuitive instruments that facilitate creativity as an alternative of distracting. In fact our switch service continues to be an enormous a part of that – it’s a brilliantly easy device that greater than 50 million folks use each month ".
In the meantime, Willoughby describes WeTransfer's double income mannequin as "fairly distinctive". The corporate affords a premium subscription service referred to as WeTransfer Plus and sells adverts within the type of & # 39; stunning & # 39; full display screen adverts with the identify wallpapers on Wetransfer.com.
"Each piece of creativity is produced fully in-house by our artistic studio with an uncompromising deal with design and person expertise," explains the CEO of WeTransfer. "With full-screen promoting, we see that our customers don't really feel they’re simply being offered. This strategy to promoting has been extremely efficient and our promoting efficiency has far exceeded IAB requirements. Our promoting stock is being sought out by manufacturers comparable to Apple, Nike , Balenciaga, Adobe, Squarespace and Saint Laurent ”.
As well as, WeTransfer says it allocates as much as 30% of its promoting stock and "billions of impressions" to help and promote rising creatives and causes, comparable to campaigns on the forefront of social points.
The corporate has a complete of 185 staff, with round 150 in Amsterdam and the rest in its US workplaces in L.A. and New York.