Glow is a brand new startup that claims it desires to assist podcasters construct media firms.
That’s one thing co-founder and CEO Amira Valliani stated she was attempting to do it herself. After a career together with working within the White Home of Obama and acquiring an MBA from Wharton, she launched a podcast with native elections in Cambridge, Massachusetts, and stated that after the primary six episodes, she struggled to discover a sustainable enterprise mannequin .
Valliani (pictured above together with her co-founder and chief product officer Brian Elieson) recalled that he thought: "Nicely, I’ve this one grant and I'd love to do extra, however I’ve to discover a option to pay for it " She realized that promoting was not proper, however when a listener confirmed an curiosity in paying her immediately, not one of the current platforms made it straightforward.
"I simply couldn't determine it out," she stated. "I felt an acute want, and I assumed," Are there different individuals who couldn't determine the way to do it as a result of the elevator is simply too excessive? "
That’s the want that Glow is attempting to handle with its first product – permitting podcasters to make paid subscriptions. To try this, podcasters create a subscription web page on the Glow web site, the place they will settle for funds after which give listeners entry to paywalled content material from the podcast app of their selection.
Glow began testing the product with the start-up podcast acquired, which now generates $ 35,000 in subscription charges by Glow. Extra not too long ago it has the Techmeme Ride Home, Twenty Thousand Hertz, The Newsworthy and others.
Requested concerning the wider panorama of podcast startups (together with several Which support paid subscriptions), Valliani stated there are three main issues for podcasters: internet hosting, income era, and distribution.
Internet hosting, she stated, is "largely a resolved downside," so Glow begins by attempting to "resolve to generate income by the direct relationship with listeners." Ultimately it might go to distribution, though that doesn't imply launching a Glow podcast app: "For us, we predict distribution means serving to podcasts develop their audiences."
The startup introduced in the present day that it has raised $ 2.three million in seed funding. The spherical was led by Greycroft, with the participation of Norwest Enterprise Companions, PSL Ventures, WndrCo and Revolution's Rise of the Relaxation Seed Fund, in addition to particular person traders, together with Nas and Digital Arts CTO Ken Moss.
"Our first recruitment after this funding spherical will likely be somebody who is targeted on podcast success," Valliani stated. “In fact we’re going to construct the product (however we’ll double it) on this market; we are able to higher make sure that (podcasters) wish to begin packages which are as profitable as doable. "