Italian startup Freeda Media has raised a Collection B spherical of $ 16 million. Present investor Alven leads the spherical with Endeavor Catalyst, UniCredit and others who additionally take part. UniCredit additionally grants the corporate a $ three million debt facility.
The corporate has succeeded in attracting hundreds of thousands of followers on Instagram, Fb and different social media platforms. It runs brief movies, fast interviews and articles. In different phrases, Freeda needs to make a social model of Elle, Teen Vogue, Vainness Truthful, Cosmopolitan or Man Repeller.
Freeda is presently reside in Italy, Spain and South America. The corporate presently has 5 million ladies who’re busy with their content material on daily basis. It reaches 80% of Italian and Hispanic ladies aged 18-34 every month.
Particularly on Instagram, the startup says it’s the first feminine media model on the earth with 100 million interactions in 2019 alone:
With immediately's founding spherical, the aim clearly lies in worldwide enlargement. The startup opens an workplace in London and plans to launch within the UK and different English-speaking markets. 160 folks presently work for Freeda.
The corporate continues to be primarily centered on model content material to become profitable with its viewers. However Freeda needs to transcend this earnings stream with a brand new direct-to-consumer model. You may count on to purchase merchandise from the Freeda model from 2020 onwards.