Newly renamed Superside generates $ 3.5 million for its outsourced design platform


Superside, a startup that desires to create a premium various to the present crowdsourced design platforms, broadcasts that it has raised $ 3.5 million in new funding.

It additionally provides new capabilities akin to the flexibility to work on consumer interfaces, interplay design and movement graphics. Co-founder and CEO Fredrik Thomassen stated the corporate can provide "a full-service design resolution".

You will have heard of Superside underneath its outdated title Konsus . In a blog post, Thomassen defined the current change in title and company identification, and wrote: "Now we have modified our title and need to slot in with what we had change into: & # 39; the world's high workforce of worldwide designers and creatives."

He instructed me that Superside was created to handle his personal frustrations after he tried to make use of marketplaces akin to 99designs and Fiverr. He argued that there’s a downside with & # 39; unfavorable choice on these platforms & # 39 ;. In different phrases: & # 39; The very best individuals … don't keep as a result of they don't have a profession path – they combat with different freelancers to search out jobs. "

Superside, then again, is choosy in regards to the designers it really works with – it claims to pick out 100 designers from the greater than 50,000 purposes it receives every year. But when they’re accepted, there’s assured full-time work.

Thomassen stated the platform was constructed for giant firms which have their very own design and advertising and marketing groups, however nonetheless want extra help. Shoppers embrace Uber, LinkedIn, L & O 39, Oreal, Cisco, Santander, Amazon, Walmart Tiffany & Co. Hewlett Packard and Airbus

Along with selecting good designers, Superside additionally constructed a broader mission administration platform.

"We truly automate all the pieces: individuals search, individuals screening, on-boarding, studying at work, buyer invoicing, mission administration, all the pieces is nice," stated Thomassen. "The one factor that isn't automated is design – that's the place the human aspect and creativity are available."

Furthermore, Thomassen stated that Superside can flip over a normal piece of artwork inside 12 hours: "Nobody else can do what we do when it comes to pace."

The brand new financing comes from Freestyle Capital, with the participation of Excessive Alpha Ventures, Y Combinator and Alliance Ventures.

"We’re actually a mission-driven firm," added Thomassen. "For me, the explanation to go to work within the morning is to construct an internet job market and create equal financial alternatives for everybody on the planet."

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