Depop CEO Maria Raga tells us the whole lot about social e-commerce at Disrupt Berlin


The doll began as a easy app to put up and put images of clothes on sale. However it has develop into a cultural phenomenon with hundreds of thousands of customers, a vibrant group and even some superusers who make a residing with the platform. That’s the reason I’m happy to announce that The doll CEO Maria Raga joins TechCrunch Disrupt Berlin.

Many have tried to merge a social app with a procuring expertise, however few have succeeded. Depop is one among them. If you’re an Instagram person, the app appears conversant in its define icons. However as a substitute of following manufacturers and typically shopping for new gadgets, Depop is all about classic gadgets, uncommon sneakers and stuff you simply can't discover on a standard social community.

Depop customers can observe different customers, uncover gadgets from their favourite model, obtain customized suggestions and naturally purchase and promote gadgets. It’s a social expertise that works notably effectively on cellular and makes procuring extra private.

Promoting one thing on Depop is simply as simple as posting images on a social app. You enter an outline, a location, a model and a worth and you might be able to go. Then different customers should purchase issues straight from the app. You may then ship your gadgets and get your cash into your PayPal account.

And it was an enormous success. There are at the moment greater than 13 million customers – the overwhelming majority of them are beneath the age of 26. The corporate has processed greater than $ 500 million in gross merchandise since its launch.

Curiously, some superusers flourished on the platform. These customers are proficient in terms of recognizing and buying limited-edition clothes, sneaker drops and different useful gadgets. They promote them on Depop, a few of which even generate $ 100,000 in income every year.

under Maria Raga Depop has raised greater than $ 100 million. Earlier this summer time the corporate introduced one $ 62 million financing round beneath the management of Common Atlantic. It’s clear that Depop is now flourishing as each a social app and a market. And I can't wait to listen to how Maria Raga did it.

Buy your ticket to Disrupt Berlin to hearken to this dialogue – and lots of others. The convention takes place from December 11-12.

Along with panels and fireside chats, equivalent to this one, new startups will take part within the Startup Battlefield to compete for the coveted Battlefield Cup.

Maria Raga is the CEO of Depop. Since being promoted to VP of Operations in 2016, she has led each a part of the enterprise, from finance and engineering to advertising and product. Maria is an open and collaborative CEO, devoted to her crew, which has grown over the previous three years to 150+ workers in 5 workplaces worldwide. Maybe most significantly, since she took over the corporate as CEO, she has raised almost $ 100 million in funding, which has contributed to the expansion and help of the group at Depop – now 13 million customers.

Previous to Depop, Maria held positions at Groupon and Privalia. After graduating from Insead MBA, Maria joined Bain & Firm as a guide.

Maria, born in Valencia, now lives in London along with her husband and two youngsters. In her free time, Maria enjoys contacting Depop & # 39; s enterprising Gen-Z constituency and selling girls within the office

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