The doll began as a easy app to publish and put pictures of clothes on sale. However it has turn out to be a cultural phenomenon with tens of millions of customers, a vibrant neighborhood and even some superusers who make a residing with the platform. That’s the reason I’m happy to announce that The doll CEO Maria Raga joins TechCrunch Disrupt Berlin.
Many have tried to merge a social app with a procuring expertise, however few have succeeded. Depop is one in every of them. In case you are an Instagram consumer, the app appears acquainted with its define icons. However as a substitute of following manufacturers and generally shopping for new gadgets, Depop is all about classic gadgets, uncommon sneakers and stuff you simply can't discover on a standard social community.
Depop customers can observe different customers, uncover gadgets from their favourite model, obtain customized suggestions and naturally purchase and promote gadgets. It’s a social expertise that works notably effectively on cellular and makes procuring extra private.
Promoting one thing on Depop is simply as straightforward as posting pictures on a social app. You enter an outline, a location, a model and a worth and you might be able to go. Then different customers should buy issues instantly from the app. You may then ship your gadgets and get your cash into your PayPal account.
And it was an enormous success. There are at the moment greater than 13 million customers – the overwhelming majority of them are beneath the age of 26. The corporate has processed greater than $ 500 million in gross merchandise since its launch.
Curiously, some superusers flourished on the platform. These customers are proficient relating to recognizing and buying limited-edition clothes, sneaker drops and different invaluable gadgets. They promote them on Depop, a few of which even generate $ 100,000 in income every year.
under Maria Raga Depop has raised greater than $ 100 million. Earlier this summer season the corporate introduced one $ 62 million financing round beneath the management of Normal Atlantic. It’s clear that Depop is now flourishing as each a social app and a market. And I can't wait to listen to how Maria Raga did it.
Buy your ticket to Disrupt Berlin to hearken to this dialogue – and plenty of others. The convention takes place from December 11-12.
Along with panels and fireside chats, resembling this one, new startups will take part within the Startup Battlefield to compete for the coveted Battlefield Cup.
Maria Raga is the CEO of Depop. Since being promoted to VP of Operations in 2016, she has led each a part of the enterprise, from finance and engineering to advertising and marketing and product. Maria is an open and collaborative CEO, devoted to her crew, which has grown over the previous three years to 150+ staff in 5 places of work worldwide. Maybe most significantly, since she took over the corporate as CEO, she has raised practically $ 100 million in funding, which has contributed to the expansion and help of the neighborhood at Depop – now 13 million customers.
Previous to Depop, Maria held positions at Groupon and Privalia. After graduating from Insead MBA, Maria joined Bain & Firm as a guide.
Maria, born in Valencia, now lives in London along with her husband and two kids. In her free time, Maria enjoys contacting Depop & # 39; s enterprising Gen-Z constituency and selling girls within the office