After months of rumors, Verizon finally offered Tumblr for a reported $ three million – a fraction of what Yahoo paid in 2013 for the once-powerful weblog service.
The media conglomerate (which additionally owns TechCrunch) was clearly by no means fairly certain what to do with the property after swallowing it as a part of the 2016 Yahoo acquisition. All events have since come to the conclusion that Tumblr simply didn’t match nicely below the Verizon or Yahoo umbrella, which amounted to a $ 1.1 billion error.
For Tumblr, nonetheless, the story can nonetheless have a very good ending. In keeping with all accounts, his new residence at Automattic suits significantly better. The service joins a portfolio with a well-liked weblog service WordPress.com, spam filter service Akismet and lengthy story platform, Longreads.
In an interview this week, Matt Mullenweg, founder and CEO of Automattic, mentioned the historical past of Tumblr and the affect of poorly acquired restrictions on grownup content material. He additionally sheds some gentle on the place Tumblr goes from right here, together with a possible elevated give attention to multimedia corresponding to podcasting.
Brian Heater: I’m curious how (your conferences with Tumblr workers) went. What’s the feeling within the group proper now? What are the issues? What do folks take into consideration the transition?